Diamantina® Dipladenia for professionals > Added value of Diamantina® collection from stand point commercialization
Another added value of the Diamantina® collection is the way it is introduced to the market by the sales team, using end-user usage segmentation.
The Diamantina® collection is organized in different series. Each series comprises varieties with similar caracteristics which are defined through different end-user market segments: varieties suitable for flower beds, for planters, for large containers (patio), for hanging baskets, for treillis and other plant supports.
lease go to the following page to know more about end-user segmentation: The Diamantina® collection and the end-user segmentation.
The end-user segmentation helps the plant growers to select the varieties they want to grow. It also helps the consumers to make a choice of the varieties based on the final destination of the plant.