Diversification-, originality, authenticity-plant protection and market segmentation-usages are three essential trait combinations that strengthen Diamantina®
- Diamantina® and criteria used for selection
The plant selection is severe and takes into consideration lots of criteria. The consumer judgment of new varieties is also taken into account.
- Diamantina®, breeding and plant protection
Lannes has developed an expertise in Mandevilla breeding technics, using molecular technologies that helps to predict the result of a breeding as well as to insure the plant protection of Diamantina®.
- Diamantina® and commercialization
Diamantina® has been introduced to the market under different market segments that help the understanding of the users whether growers or end-users.
was launched after extensive studies resulting in a matrix segmentation:
Some advice to grow Diamantina®
The Dipladenia are originated from tropical climates and requires appropriate climate controlled greenhouses to be produced.
Cuttings must be planted at time of reception. Soil, watering and temperature must be controlled carefully.
Pinching is essential to keep control over the plant shape.
- Control over compactness
PGR applications keep the Dipladenia compact.
- Pests and Diseases
Fungus and pests must be controlled at all time.
was developped because of a large investment program made by Lannes in R&D: